NEW AT NOVA: VIRAL EXTREME COLORWASH FOR BOLD TONES
With advanced colorposit technology, Viral maintains bold hair color with one simple wash! Start using viral® colorwash® right after your fresh color service. Continuous use adds & replenishes color, preventing it from looking washed out & faded.
Viral adds extreme bold tones to pre-lightened hair & jewel-tones on deeper, darker color hair to maintain, correct & boost color brilliance! All viral® products are sulfate, paraben, cruelty free & 100% vegan.